The webinar is in Persian (42 minutes). If the video does not load, watch it directly on YouTube. This article is an English summary based on the webinar’s agenda.
- Choosing an idea based on your interests, expertise and audience demand
- Designing a script line, from posing a question or problem to presenting a solution
- Writing an engaging hook and avoiding long introductions
- Audience retention and average view duration (AVD)
- Using AI to analyze the openings of videos on the same topic
- Calls to action (CTA), building videos with slides, images, Canva and voice-over, and the importance of consistency
Why do viewers leave our videos halfway, and how can we write a script for long YouTube videos that gives people a reason to keep watching from start to finish? These are the central questions of a webinar from Shahryar YouTube Academy published in Aban 1405 (November 2026). It focuses on making long videos with the help of AI in a way that keeps your own knowledge, experience and creativity in the video. In this article we walk through the webinar’s path and add practical tips for each part.
Why do viewers leave a video halfway?
For long videos, the biggest challenge is getting the viewer to stay until the end. When a video has a weak opening, forgets its promise early or drags without a reason, viewers leave. The way to deal with this starts at the idea and continues through the script, the opening and the ending, which are the things the webinar goes through step by step.
Choosing an idea: interest, expertise and audience demand
According to the webinar’s agenda, an idea should come from three things: something you are interested in, something you have expertise or experience in, and something the audience is actually looking for. If one of the three is missing, it gets harder to keep going: without interest you get tired, without expertise you cannot speak in depth, and without demand the video does not get watched. To gauge demand, look at YouTube search, autocomplete suggestions and popular videos on the same topic.
Designing the script line: from question to solution
The webinar suggests treating a script as a path that starts with posing a question or problem and ends with presenting a solution. A simple frame for this:
- Raise a problem your audience is struggling with.
- Show why it matters and what is wrong with common solutions.
- Present your solution step by step.
- Summarize the result at the end and point to the next step.
Each part should give a short reason to keep watching, for example “in a moment I will show you why…”.
An engaging hook: avoid long introductions
The hook is the first few seconds of the video, and it decides whether the viewer stays or goes. The webinar stresses writing an engaging hook and avoiding long introductions. In general, a good hook:
- States a promise or question that matters to the viewer.
- Gets to the point very quickly and skips long greetings and channel introductions.
- Matches the real content of the video; a hook that does not deliver on its promise disappoints the viewer.
What are audience retention and AVD?
Two important concepts in YouTube analytics:
- Audience Retention: Shows what percentage of viewers are still watching at each moment of the video.
- Average View Duration (AVD): The average amount of time each viewer has watched the video.
You can see these charts in YouTube Studio, under Analytics and the Engagement tab. Places where the chart suddenly drops usually mark parts that were boring or where the video’s promise was in doubt; fix them in your next video.
Where can AI help?
One of the webinar’s topics is how to use AI to analyze the openings of videos on the same topic. AI can examine the hook structure of several successful videos and show their shared patterns, or suggest a draft script outline and engaging questions. But the key point of the webinar is that your own knowledge, experience and ideas should have the main place in the video; AI is an assistant, not a replacement. This matters especially for faceless channels, because original content and a personal point of view are what separate a channel from repetitive ones. For more on original content, read our article on the YouTube Shorts algorithm update.
A call to action (CTA) that fits the content
A call to action means telling the viewer what to do after watching: comment, watch the next video, subscribe or use a link in the description. The webinar’s point is that the CTA should fit the content of that very video. For example, the end of a tutorial can ask which step was hardest for the viewer, or send them to the next video in the same series, which is better than repeating the same generic line in every video.
Making a video with slides, images, Canva and voice-over
For people who do not want to appear on camera, the webinar also reviews a practical method: combining slides, images and a tool like Canva with voice-over. In general the process is: write the script, design a slide or image for each part, record your own voice and put it all together in one video. The key is that visuals should match what you are saying and change every few seconds so the viewer does not get tired.
Consistency, a content calendar and letting go of perfectionism
The final topic of the webinar is habits: consistency in publishing, having a content calendar and letting go of perfectionism. A “perfect” video that never gets published does not help the channel; it is better to publish regularly, learn from the data of the previous video and make the next one better.
Practical steps
- Choose your idea at the overlap of interest, expertise and audience demand.
- Start the script from a problem and take it to a solution.
- Write the hook short and precise, and cut the long introduction.
- After publishing, check the retention chart and AVD in Studio.
- Use AI for analysis and drafting, but add your own knowledge and perspective.
- Write a CTA that relates to that specific video.
- Build a simple content calendar and publish regularly.
Frequently asked questions
What is a hook and how long should it be?
The hook is the first few seconds of a video that convince the viewer to keep watching. There is no fixed length; what matters is getting to the main promise of the video quickly.
Where can I see retention and AVD?
In YouTube Studio, under Analytics and the Engagement tab. You can see the audience retention chart and average view duration for each video.
Can I make a long video without showing my face?
Yes. The webinar reviews combining slides, images, Canva and voice-over for this purpose. Only your original content and personal perspective need to remain in the video.
Where should I use AI when making a video?
For analyzing the hooks of videos on the same topic and for suggesting a script structure and drafts. But the idea, knowledge and experience should still be yours.
What if I am a perfectionist and never publish?
According to the webinar’s summary, consistency matters more than perfection. Publish regularly and use the data from each video to improve the next one.
Which part is hardest for you?
Finding an idea, writing the script, recording or editing? Tell us in the comments.
This article is based on the webinar’s agenda and description; the additional explanations for each part are general educational tips.
Source: the video “How to make a long YouTube video viewers keep watching” on the Pooya Shahryar YouTube and AI Education channel (in Persian)

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